TipsterCheck

How to Report a Betting Tipster to the ASA

Misleading tipster ads can be reported to the Advertising Standards Authority. Here's exactly how to complain — and what the ASA can and can't do.

Updated 17 August 2026.

If a tipster's marketing makes false or misleading claims — fake results, 'guaranteed' profits, exaggerated ROI — you can report it to the Advertising Standards Authority (ASA), the UK's advertising regulator. Doing so can get misleading ads removed and helps protect other bettors. This guide explains how to complain effectively, complementing how to get a refund from a betting tipster.

What the ASA covers

The ASA regulates advertising across the UK, including social media, websites and paid promotions. Betting tips are legal, but their adverts must not mislead — so false claims fall squarely within the ASA's remit.

It can rule an ad misleading and require it to be withdrawn or amended, though it doesn't recover your money — that's a separate consumer route.

Gather your evidence first

Before complaining, screenshot the offending claims — the ad, the profit promises, any 'guaranteed' language — because tipsters often delete evidence, as covered in tipsters who delete losing selections.

Note where and when you saw the ad, and keep any correspondence. Solid evidence makes a complaint far more likely to succeed.

How to submit a complaint

Complaints are free and made through the ASA's website, where you describe the ad, why it's misleading and attach your evidence. You don't need to be a lawyer — plain, factual descriptions work best.

Focus on specific, demonstrable falsehoods (e.g. 'claims a guaranteed 20% monthly profit') rather than general dislike.

Combine it with other action

The ASA tackles the advertising; for your money, pursue a chargeback and report to Trading Standards too, as in how to get a refund from a betting tipster. Leaving an honest review also warns others.

Your factual review feeds the independent Trust Score that helps other bettors avoid the same trap.

Frequently asked questions

Can I report a betting tipster to the ASA?

Yes, if their advertising is misleading — for example fake results or 'guaranteed profit' claims. The ASA regulates UK ads including social media, and complaints are free to submit.

What can the ASA do about a misleading tipster?

It can rule the advertising misleading and require it to be withdrawn or amended. It doesn't recover your money, so pursue a chargeback and Trading Standards separately for that.

How do I make an ASA complaint effective?

Screenshot the misleading claims first, note where and when you saw them, and describe specific, demonstrable falsehoods plainly on the ASA website. Solid evidence greatly improves your chances.

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