What is ROI in Betting? Return on Investment Explained

ROI is the single most important number for judging a tipster. Here's exactly what it means and what a realistic figure looks like.

Updated 24 July 2026.

Return on investment — ROI, often called yield in betting — is the fairest way to measure whether a tipster actually makes money. Understanding it protects you from marketing spin and cherry-picked winners.

More on betting metrics & staking

• Yield vs ROI in Betting: What's the Difference?
• Strike Rate Explained: Why Winning Often Isn't Enough
• Value Betting Explained: The Key to Long-Term Profit
• Expected Value (EV) in Betting Explained
• Betting Bank Management: Staking Plans That Protect Your Money
• Flat Stakes Explained: The Simplest Staking Plan

Related term: ROI in our betting glossary.